Top 15 Household & Personal Products Stocks
Marvin's rules rank 15 household and personal products companies by Overall score. Procter & Gamble, Inter Parfums and Reynolds Consumer Products currently lead the list.
Household and personal products companies make everyday items such as cleaning supplies, personal care goods and beauty products. People tend to keep buying these goods in good times and bad, which is why the industry sits in the Consumer Defensive sector. This guide lists 15 companies in the industry, ordered by Marvin's Overall score.
Each company is described with a few simple figures: how fast sales grew, how much of each sales dollar becomes profit or cash, and how much debt it carries. Read them together. A company can have strong margins and slow growth, or fast growth and thin profits.
This is a research starting point, not advice. The scores compare each company with others in the same industry as of today. They say nothing about future results or about whether any stock suits your goals.
The list
How Marvin ranked these stocks
Marvin included companies above about $300 million in size from the Household & Personal Products industry and ranked them by Overall score, highest first. Marvin's scores run on a scale from low to high and are relative to each company's own industry. A high score means a company compares well with its household and personal products peers, not with the whole market.
Companies above about $300 million in size, ranked by Marvin scores (0-100, relative to each company's own industry). The Household & Personal Products industry, highest Overall score first.
The stocks, one by one
The Procter & Gamble Company PG
Procter & Gamble has the top Overall score of 90 and a Quality score of 96. Operating margin of 22.7% and return on equity of 29.5% point to strong profitability. Caution: revenue growth last fiscal year was only 3.3%, so sales are expanding slowly.
Inter Parfums, Inc. IPAR
Inter Parfums scores 86 overall, with a gross margin of 63.8% and debt-to-equity of just 0.19. That suggests healthy margins on what it sells and light borrowing. Caution: revenue growth was a modest 2.5% last fiscal year.
Reynolds Consumer Products Inc. REYN
Reynolds Consumer Products has an Overall score of 81, helped by an Opportunity score of 85. Free cash flow margin of 8.6% and return on equity of 14.5% are decent. Caution: revenue growth was just 0.7%, gross margin is thin at 24.7%, and operating margin is not available.
Church & Dwight Co., Inc. CHD
Church & Dwight has a Quality score of 86, with a free cash flow margin of 17.9% and operating margin of 17.5%, showing it turns sales into cash well. Caution: its Opportunity score is only 36 and revenue growth was just 1.6%.
Kenvue Inc. KVUE
Kenvue has an Overall score of 72, a gross margin of 58.2% and an operating margin of 17.1%, which are solid profitability signs. Caution: sales shrank, with revenue growth of -2.1% last fiscal year.
Colgate-Palmolive Company CL
Colgate-Palmolive pairs a Quality score of 82 with a free cash flow margin of 18.3% and a gross margin of 60.4%. Caution: return on equity of 863.6% and debt-to-equity of 33.15 are extremely high, which usually means shareholders' equity is small, so read them carefully.
Magnera Corp MAGN
Magnera has a high Opportunity score of 95 and revenue growth of 46.5%, the fastest on this list, but its Quality score is only 41. Caution: operating margin of 1.9% and return on equity of -11.0% show thin or negative profitability.
Spectrum Brands Holdings, Inc. SPB
Spectrum Brands has an Overall score of 59, a free cash flow margin of 10.2% and debt-to-equity of 0.40, a fairly light debt load. Caution: revenue fell, with growth of -5.2%, and operating margin is just 2.9%.
Kimberly-Clark Corporation KMB
Kimberly-Clark has an operating margin of 15.2% and a free cash flow margin of 11.0%, signs of steady profitability. Caution: revenue growth was -2.1%, and debt-to-equity of 3.72 alongside return on equity of 111.7% suggests heavy borrowing relative to equity.
The Clorox Company CLX
Clorox has an Overall score of 50, a gross margin of 43.8% and a free cash flow margin of 5.6%. Caution: revenue growth was only 0.2%, and operating margin, return on equity and debt figures are not available, so the picture is incomplete.
e.l.f. Beauty, Inc. ELF
e.l.f. Beauty grew revenue 24.6% last fiscal year and has a gross margin of 74.4% and a free cash flow margin of 15.9%. Caution: operating margin of 7.2% and return on equity of 5.1% are low, and its Overall score is 46.
The Estée Lauder Companies Inc. EL
Estée Lauder has a gross margin of 75.5% and revenue growth of 5.0%. Caution: operating margin of 5.2%, return on equity of 4.8% and an Opportunity score of 10 are weak, and debt-to-equity is 2.44.
Edgewell Personal Care Company EPC
Edgewell Personal Care has an Opportunity score of 76, but its Quality score is only 31. Caution: operating margin of 0.8%, free cash flow margin of 2.3% and return on equity of -6.4% are weak, and revenue growth was -1.3%.
Newell Brands Inc. NWL
Newell Brands has an Overall score of 32, held back by a Quality score of 13, though gross margin is 35.5%. Caution: operating margin of 2.3%, return on equity of -9.0% and revenue growth of -5.0% point to weak profits and shrinking sales.
The Honest Company, Inc. HNST
The Honest Company has an Overall score of 27 and a free cash flow margin of 15.4%. Caution: operating margin of -4.4% and return on equity of -7.3% are both negative, and its debt-to-equity figure is not available.
Common questions
What counts as a household and personal products company?
It is a company that makes goods people use at home or on their bodies, such as cleaning, laundry, paper, skin care, hair care, oral care and beauty products. Marvin groups them in one industry so they can be compared with each other.
What do Marvin's Overall, Quality and Opportunity scores mean?
They are scores that compare a company with others in its own industry today. Quality looks at the strength of the business, Opportunity is a separate view, and Overall combines them. They describe the present and do not predict future results.
Why are household products stocks often called defensive?
People tend to keep buying everyday items like soap, toothpaste and paper goods even when budgets are tight, so demand is usually steadier than for luxury goods. Defensive does not mean risk-free, and the figures above show that growth, profits and debt differ a lot between companies.
Keep reading
- Top 15 Consumer Defensive Companies by Business Quality
- Top 15 Consumer Defensive Stocks Right Now
- Top 15 Consumer Defensive Stocks by Marvin Opportunity Score
- Top 20 Stocks for Beginners: Large, Profitable, Low-Debt
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Marvin's scores (0-100) compare each company with others in its industry today. Growth and margin figures come from SEC filings. This is general information, not personal investment advice or a recommendation to buy or sell anything. Do your own research.